Former president #45 has announced on his Truth Social platform that he will be offering “Limited Edition” NFT trading cards of himself in various costumes and poses for $99 each. According to the website, with every card you purchase, you’ll be entered into sweepstakes for a bonus offering of prizes- many of which are a chance to bask in the shadow of the impeached man himself. The cards feature images of #45 posing as a western lawman, astronaut, zillionaire, golf great, right-stuff jet pilot, football player, NASCAR driver, and boxing champ. They hit all the stereotypes of the All-American hero.

The Non-Fungible Token form of the card is as weightless and ethereal as his alleged “greatness”. Your NFT will take up residence in the incomprehensible upside-down world of the blockchain.

>>> I would post a picture but I don’t want to soil the interwebs with #45’s picture any more than it already is. <<<

The disclaimer at the bottom of the webpage says that NFT INT LLC is not owned, managed, or controlled by #45 or his companies.

It’s all very funny but also a little sad and maybe cynical. This NFT as an item of commerce rests on the assumption that supporters of #45 function at a level that thinks that buying trading cards featuring a cartoon of a swaggering gas bag is a good “investment” and are willing to pay $99 a pop for a kitschy fantasy image. I guess you could print out an image on your $89 home Agilent printer then tape it to your refrigerator.

As a business model, this has a certain appeal. No production expenses other than some graphic art, a website, setting up an LLC and a bank account in the Cayman Islands. Everything is online and automated. The electronic media are providing free publicity in the form of news segments just like they did during the 2016 presidential election. Word of mouth does the rest. It is a money machine where you put in pennies on one side and dollars come out the other end plus it shouldn’t require very much supervision. Looks like a good online hustle.