For many of us, there have been a few characters in our past who have have made a deep and lasting impact. For me as a chemist, I have to report that one of those people was a physicist at a school I only went to part time.
Many years ago I was lucky to have taken a class at CU Boulder by Professor Albert A. Bartlett, or “A-squared” as he was affectionately known by a few. I recall that in true Boulder fashion, he was fond of wearing flannel shirts with a Bolo tie and heavy boots. It was an elective class in the Physics & Society vein. Professor Bartlett was (and is) skilled in the art of back-of-the-envelope calculations to help people think about problems, even when you are lacking exact numbers- what science folk call “order of magnitude” estimates. He was good at looking at a problem, estimating key quantities, and sketching approximate trends and consequences. This is a mark of a skilled scientist- peeling away the unnecessary details and deriving estimates from core phenomena or just F=ma.
Professor Bartlett had written a paper called “The Forgotten Fundamentals of the Energy Crsis“. Recently I happened to find it on the web while following another vein.
Bartlett was fond of saying that one of our biggest downfalls as a society was the failure to appreciate the exponential function. He reminded people that Malthus had already shown that the use of arithmetic was crucial to the understanding of population growth and by extension, the consumption of natural resources.
To scientists, this is quite obvious. But his audience was the general public. During his talks he would give the audience a small take-home gift. The ability to calculate doubling times by the “rule of 70” as some call it. By simply dividing the number 70 (approximately 100 x ln2) by a constant growth rate, say 5 % population growth in a municipality, you would easily compute a doubling time of 70/5=14 years to double the population.
This handly little calculation helps one think critically about the consequences of growth when you hear a town council member state that some particular growth rate is desirable. In the above example, a 5 % annual growth rate will require the doubling of many city services in 14 years- a fact that often goes unnoticed by the council and public.
Professor Bartlett is a true crusader in the campaign against innumeracy. His personal example of the use of basic math to reason his way through the consequences of unchecked consumption of natural resources and to make persuasive arguments to local government was an inspiration to many of us.

I think one of the problems in mathematics is that our brains evolved to comprehend relatively limited quanitities, and though we can describe complex relationships or extreme numbers, it is very difficult to grasp them. I suspect that even among those who are familiar with scientific notation, many would have the impression that 6.02×1022 was only a bit less than 6.02×1023, instead of one-tenth (for instance).
Er, apparently superscripts are removed. That should be 10^22 and 10^23 above.
I have to agree. Close your eyes and imagine a pile of five things next toa pile of 7 things. It’s really hard to do. The transition from concrete to abstract happens with fairly small numbers. One, two, three, … many. So while we do have to temper our expectations on the comprehension of abstractions like exponential functions, it is still reasonable to expect high school graduates to have some kind of grasp of what exponential growth is about. Minimally, it will help them understand the dangers of credit card debt.
My uncle, who grew up in a DP camp in Siberia in the 1940s and had no formal education, is largely illiterate but is a succesful investor. He is very good with the Rule of 70.