During a recent trip to Texas, I rented a car as one does. It was a 2023 Jeep something-or-other. What kind of Jeep? A white one. It turns out that I own and drive a 1998 Jeep Cherokee. Obviously, there have been continuous upgrades over the years. One of the “improvements” is the graphic user interface, GUI, controlling the radio, ventilation and navigation. Maybe some other things- I couldn’t tell. Annoyingly, the thing searches for your phone as soon as the car powers up and complains when it can’t make a connection. It’s the goddamned internet of everything slithering up around my ankles insisting on my attention.

At the risk of sounding like a Luddite, I have to say that I find the trend towards automotive graphic user interfaces quite annoying. Certain features that were once controlled by knobs or buttons are now controlled on the GUI. If you want to adjust the air conditioning while driving, there is no longer a knob to grab without taking your eyes off the road. A knob can be turned on bumpy roads without looking at it. A GUI requires that you make a precise finger contact with a screen and not have it slide around.

Auto manufacturers have known forever that car customers are like baboons when it comes to buying cars. Any shiny new thing on the vehicle will draw their attention and increase the odds of a sale. The GUI in a new car will attract customers like flies to a dung heap, they thought. The appeal of automotive modernism is a sure thing for car makers. It’s true.

The appearance of the GUI in automobiles was no doubt preceded by a highly focused sales campaign by the electronics industry. I can just see it. Conference rooms packed with C-suite executives watching slick presentations touting the inevitability of the automotive GUI and the excitement of customers swarming dealerships waving cash at the sales team. What a wondrous future it is that lies before us. How can we cram every bell and whistle into these blessed touch screens? How can we print money even faster?

I am making a stand here and now to keep the control knob and the button, well known by the ancients to be reliable and simple. So it was and so it shall be.

The GUI is something that I will resist until I move from being on the top of the grass to 6 feet below the grass. Ok, I guess I am being a Luddite here but I don’t care.